Challenge:

Task: To develop a series of advertising and audiovisual projects to celebrate the core strengths that elevate the region of Baja California: its cuisine, winemaking, and craft beer.

‍

‍

Results:

Result: Over the course of 3 years, we launched the campaigns “Mexico's Most Revolutionary Cuisine”, “The Wine Capital of Mexico, 'and 'The Oasis of Craft Beer,' featuring ambassadors and key representatives from these industries. All three have garnered awards at festivals like PubliFest and RED Latino.

‍

‍

‍

‍

‍

‍

Credits:

Written & Directed by: Alejandro Montalvo.

Produced by: Empirical.

Director of Photography: Marco Celis.