An advertising campaign in which, using artificial intelligence, the drawings of 5 Tijuana children who shared their vision of the Tijuana they hoped to see in the future were animated.
We carried out an advertising campaign in which, using artificial intelligence, the drawings of 5 Tijuana children who shared their vision of the Tijuana they hoped to see in the future were animated.
In this way, we transformed their ideas into interactive visual experiences, involving the community in the creation of a renewed and vibrant Tijuana, which the participating children were able to see.
The campaign was carried out with the intention of promoting citizen participation workshops in Innovative Tijuana, which seeks to apply the Citizen Design Thinking™ methodology.
An advertising video for social networks and other media in which the vision of the 5 participating children is developed and the final product of collaboration with AI is also shown.
Creative Directors: Daniel Bautista, Alejandro Montalvo.
Still photo: Kevin Cabrera.
Copy: Kenya Amaya.
Campaign Development: Diego Alvarez, Alejandro Montalvo.
Creativity at your service.
