Graduated in Communication and Advertising from the University of Tijuana, with additional training in screenwriting, arts, marketing and cinematography. He specializes as creative director and independent producer in audiovisual projects that include media content, video clips, documentaries, advertising and video art.
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With a focus on communication strategies for traditional and digital media. He has collaborated on cultural projects, alternative media and worked with production companies such as Audiovisual Treasure And Empirical. Currently in charge of the marketing and advertising area of IIngrávita Performing Arts, under the direction of the performing artist Pita Zapot. Since 2023 he has been working as a junior creative in MADMATH, where he coordinates and produces social media content for the digital platforms of the Baja California Tourism Secretariat and Fitur BC. His interests include the music industry, global politics, tourism, documentaries, entrepreneurship and cinematography. Collector of stories, plants and objects, he explores his creativity under the pseudonym #MIRADASILVESTRE.