Challenge:

Task: To launch an ad campaign that will showcase the iconic landscapes and sensations of Baja California, aimed at attracting visitors to explore the state's unique destinations and inviting cross-border tourists to discover the wonders this state has to offer.

‍

Results:

Result: A campaign known as: “Baja California, The Road Awaits”. The piece won awards at various festivals such as PubliFest, Fitur Travel Video Competition, and CIFFT.

‍

‍

‍

‍

Credits

• Written & Directed by: Alejandro Montalvo.
• Produced by: Diego Quintero and Diana Haro.
• Photography Director: Adrian Durazo.
• Creative consultancy & casting: Daniela D'Acosta.
• Fixed Photography: Fernanda D'Acosta.
• Art Director:Felipe Mendoza.
• Costume design: Mirel Hernández +
• Link and Executive Production: Vivian Salazar.
• Music composition and production. Eduardo Amezcua - TRENDA.
• Orchestra conducting: Metro. Armando Paqueira.
• Orchestration: Dante Bazua.
• Musicalization Baja California OBC Orchestra.