Project

WELCOME TO BAJA CALIFORNIA - SECRETARY OF TOURISM B.C.

Give life to the new image of Baja California with the slogan Welcome, represented in the advertising and commercial campaign “Welcome to Baja California”.

client

Secretary of Tourism B.C.

Business sector

Tourism

Year

2024

Service

Creativity and Strategy

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Challenge:

Bringing life to the new image of Baja California with the slogan Welcome, represented in the advertising and commercial campaign “Welcome to Baja California”.

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Results:

A series of successful videos that highlight the riches of each of the destinations in Baja California and a general video in which anyone who wishes to visit the State and enjoy its rich culture, cuisine and warmth is welcomed.

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BAJA TRILOGY - BAJA CALIFORNIA TOURISM BOARD

Baja Oenology, Gastronomy and Craft Beer Advertising Campaign

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Reimagining Tijuana - Tijuana Innovadora

An advertising campaign in which, using artificial intelligence, the drawings of 5 Tijuana children who shared their vision of the Tijuana they hoped to see in the future were animated.