MAD SIDE

In the vertiginous world of creativity and advertising, the concept of MAD refers to that spark of creativity that defies established norms and leads us to explore unexplored territories.
July 1st, 2024

What does MAD do to us?

Mad: Creativity, Disruption, Innovation, Freedom. Our own meaning of the Mad world in an information age, where imagination knows no limits, rules are redefined, and ideas become reality.

In the vertiginous world of creativity and advertising, the concept of MAD refers to that spark of creativity that defies established norms and leads us to explore unexplored territories.

At MADMATH, we embrace this creative energy to transform ideas into impactful realities.

Varvara Kurochkin
Cottonbro Studio

We believe that freedom and originality are key to generating advertising campaigns that not only capture attention, but also inspire and provoke.

Our MAD approach allows us to break barriers and offer solutions that are as unique as the brands we work with. It is this passion for innovation that drives us to constantly reinvent ourselves and to always seek the unexpected.

Karen Neme Mendes Caetano

For us, who is MAD?

A powerful force of ingenuity, weaving stories, unleashing bold ideas, inspiring, reacting and evolving. Redefine what's possible and break barriers.

Artists such as David Lynch and Vincent Van Gogh perfectly embody this spirit. Lynch, with their surrealistic and dreamlike cinema, and Van Gogh, with his vibrant and emotional brushstrokes, have left an indelible mark on art and culture, demonstrating that imagination has no limits.

Salvador Dalí, with his provocative surrealism and his ability to challenge the traditional perception of art, created works that still make us question reality today. Warhol, on the other hand, revolutionized pop art by merging mass culture with artistic expression, challenging the boundaries between art and consumer society.

Björk, the iconic Icelandic singer, embodies the fusion between experimental music and innovative visuals in her shows, breaking with established musical conventions and offering unique sensory experiences.

In a world where information flows at an unprecedented speed, creativity alone is not enough. At MADMATH we not only feed on inspiration and artistic vision, but we also integrate logical strategies to ensure that each creative concept has a measurable impact. This combination allows us to offer a balanced approach that maximizes the potential of any concept.

What does MAD do to us?

Mad: Creativity, Disruption, Innovation, Freedom. Our own meaning of the Mad world in an information age, where imagination knows no limits, rules are redefined, and ideas become reality.

In the vertiginous world of creativity and advertising, the concept of MAD refers to that spark of creativity that defies established norms and leads us to explore unexplored territories.

At MADMATH, we embrace this creative energy to transform ideas into impactful realities.

Varvara Kurochkin
Cottonbro Studio

We believe that freedom and originality are key to generating advertising campaigns that not only capture attention, but also inspire and provoke.

Our MAD approach allows us to break barriers and offer solutions that are as unique as the brands we work with. It is this passion for innovation that drives us to constantly reinvent ourselves and to always seek the unexpected.

Karen Neme Mendes Caetano

For us, who is MAD?

A powerful force of ingenuity, weaving stories, unleashing bold ideas, inspiring, reacting and evolving. Redefine what's possible and break barriers.

Artists such as David Lynch and Vincent Van Gogh perfectly embody this spirit. Lynch, with their surrealistic and dreamlike cinema, and Van Gogh, with his vibrant and emotional brushstrokes, have left an indelible mark on art and culture, demonstrating that imagination has no limits.

Salvador Dalí, with his provocative surrealism and his ability to challenge the traditional perception of art, created works that still make us question reality today. Warhol, on the other hand, revolutionized pop art by merging mass culture with artistic expression, challenging the boundaries between art and consumer society.

Björk, the iconic Icelandic singer, embodies the fusion between experimental music and innovative visuals in her shows, breaking with established musical conventions and offering unique sensory experiences.

In a world where information flows at an unprecedented speed, creativity alone is not enough. At MADMATH we not only feed on inspiration and artistic vision, but we also integrate logical strategies to ensure that each creative concept has a measurable impact. This combination allows us to offer a balanced approach that maximizes the potential of any concept.

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